Find Your Niche. Then Get Rich.
Don’t be discouraged if you haven’t yet found your fit just yet. You might be able to carve out a new area of law.
Power Niche Marketing: If You Want to Get Rich, Own A Power Niche
Some of the most profitable law firms in the world are largely "pure plays" in their field.
Decrypting Crypto, Digital Assets, And Web3
"Decrypting Crypto" is a go-to guide for understanding the technology and tools underlying Web3 and issues raised in the context of specific legal practice areas.
New Ways For Solos To Fish For A Niche
Which niche to choose? That’s the fun part!
Non-Sequiturs: 12.02.15
* The trial of William Porter, the cop accused of killing Freddie Gray has begun and you are already asking the wrong question. This is how spectacles begin. [Leaders of a Beautiful Struggle] * Did this Tiger Mandingo ever stand a chance in court? Not if his lawyer can help it. [Gawker] * This is what it's like when you're at jury duty and a lawyer. [Associate's Mind] * The Supreme Court will tackle tribal jurisdiction and there'll be a rally on Monday in support of the Mississippi Band of Choctaw Indians. [Native News Online] * A chat with Harrison Dillon, founder of Solazyme. [Hsu Untied] * Lessons learned from a failed attempt at carving out a niche practice. [Reboot Your Law Practice]
Back In The Race: Why Your New Year’s Resolution Niche Practice Will Probably Fail
There is more to creating a successful niche practice than just effort and networking. What can you do to succeed?
Law School Success Stories: He Loves the Nightlife
Here's the inspiring story of a young lawyer who turned his interest in nightlife into a successful niche practice.
Paying for Law School in 2025: A Straight-Talk Playbook
Juno has consistently secured the best private loan deals for students at the Top MBA programs since 2018—now they’re bringing that same offer to law students, at no cost. Students can check their personalized offers at juno.us/atl This article is for general information only and is not personal financial advice.
The Practice: The Danger and Pleasure of a Niche Practice
There’s been a lot written about niche practices, but Brian Tannebaum will tell you the truth about the danger and pleasure of having one.
Size Matters: Be the Guy That Writes the Book
Valerie Katz interviewed a small-firm attorney, wondering if one can turn a niche practice specialty into a twenty-one-year career. If you are Fred Hopengarten, the answer is yes. Becoming an antenna zoning lawyer, while perhaps not the most obvious specialization, was a natural fit for Hopengarten....
Size Matters: Show Me The Money
Valerie Katz spent many hours in her small firm working on collection actions against delinquent firm clients. This was a new experience for her, and highlighted a problem that she had never thought about. As sad as it is when a client does not get the award he is due, it is much worse when the lawyer does not obtain her fees for the work done to obtain that award, right?
Size Matters: Niche Practice Scarred By Baby-Selling Ring
A common topic of discussion with small-firm attorneys is whether or not to specialize. There are pros and cons to both, but one of the greatest difficulties in specializing as a small-firm lawyer is to make sure that your niche can provide enough business. Just make sure that you act ethically after making your choice....
Skills That Set Firms Apart
Legal expertise alone isn’t enough. Today’s most successful firms invest in developing the skills that drive collaboration, leadership, and business growth. Our on-demand, customizable training modules deliver practical, high-impact learning for attorneys and staff—when and where they need it.
Size Matters: Trolls Could Save Your Business
Before I sat down to write this column, I thought I knew what trolls were. Answer: they are the men who I dated in law school. Apparently, that is only partially true. Trolls are also a potential revenue source for small firms. The term “patent trolls” is a controversial term with multiple meanings. According to […]